Schramm

-->Wilbur L. Scrhamm was a forefather in the development of a basic model of communication. His model is a derivation of the Shannon-Weaver transmission model of communication.

Wilbur Schramm’s models presents a complete treatment of the fundamentals of communication. This model offers a classic general explanation of the nature of communication.

Comm. Process:  Wilbur Scrhamm’s 1954 model expands on this thinking by emphasizing the process of encoding and decoding the message. Scrhamm envisioned this process as a two-way circular communication between the sender and receiver.

Elements from the Shannon-Weaver model proposed six elements of communication: 

a.       Source

b.      Encoder: who does encoding or sends the message (message originates)

c.       Message

d.      Channel

e.      Decoder: who receive the message (interpreter: person trying to understand (analyses, perceive) or interpret.

f.        Receiver

How it relates: in the addition to the six elements above, Schramm has included these concepts:

EXAMPLE IN REAL LIFE

       according to Wilbur Schramm to know how communication works --> two people communicate with each other there occurs a sharing of information, idea, or an attitude. In this process of sharing at least three elements the source or the communicator, the message or the content, and the -->content, and the destination or the receiver.  

  

CONGCLUTION 

Positive side 

          There is interaction with both parties encode, interpret, encode and forth, transmit and   

   receive signals. It specifically we receive and deliver messages

      Negative Side

          Schramm’s model, while less linear, still accounts for only bilateral communication

 between two parties.The complex, multiple levels of communication between several sources is beyond this model.